[Download] "How to Reach Business Your Paper Old School can Still be a Good Tool Headline Goes Here and Goes Here and Goes Here and Goes Here and the Week Ahead Other Notables (Business)" by The Virginian Pilot # eBook PDF Kindle ePub Free

April 06, 2021

How to Reach Business Your Paper Old School can Still be a Good Tool Headline Goes Here and Goes Here and Goes Here and Goes Here and the Week Ahead Other Notables (Business)

eBook details

Title: How to Reach Business Your Paper Old School can Still be a Good Tool Headline Goes Here and Goes Here and Goes Here and Goes Here and the Week Ahead Other Notables (Business)
Author : The Virginian Pilot
Release Date : January 18, 2011
Genre: Reference,Books,
Pages : * pages
Size : 97 KB

Description

Recently while reviewing our year-to-date tracking information, I noticed an interesting trend. Of the top five lead-generating media, two old-school venues held the No. 2 and No. 3 positions - newspaper and Yellow Pages. While the Internet continues to be our No. 1 lead generator, it is worth noting that two media predicted by some to be dead soon still ranked high in our lead sources. Several factors are causing that. First, many newspapers in our markets of Hampton Roads, Richmond, and Northern Virginia/Washington, D.C./Maryland, are open to negotiating to our terms. Therefore, we do a larger proportion of advertising in that medium. Second, despite continuing to reduce expenditures in the Yellow Pages, we still have a presence in a lot of directories.